• By OLIVER WYMAN
• 30 Dec, 2019

As the world continues to rapidly undergo digitalization, brands and retailers are pushing ahead with digital innovations to meet evolving consumer needs. The strides being made in the world of e-commerce are highly evident and indicate to the opportunities that are being unlocked when digital capabilities do meet ever-changing consumer behaviors. There is however one “blind spot” in this world of digitalization. It exists in retail, and specifically in the traditional off-trade sector
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